Recommended Tools

These are the tools we actually use at Web20Guru. No fluff, no paid placements—just honest recommendations based on real experience.

SEO Tools

Ahrefs

What it does: Comprehensive SEO toolkit for keyword research, backlink analysis, and competitive research.

Why we use it: Most accurate backlink data, excellent keyword explorer, content gap analysis.

Best for: Serious SEO professionals, agencies, in-house teams

Pricing: Starts at $99/month

Learn More (Affiliate link)

Semrush

What it does: All-in-one marketing toolkit with SEO, PPC, content, and competitive research tools.

Why we use it: Great for competitive analysis, keyword clustering, and position tracking.

Best for: Digital marketers who need SEO + PPC tools

Pricing: Starts at $119.95/month

Learn More (Affiliate link)

Google Search Console

What it does: Free SEO tool showing how Google sees your site.

Why we use it: Irreplaceable for:

Actual search queries driving traffic
Index coverage issues
Core Web Vitals data
Manual action notifications

Best for: Everyone with a website

Pricing: Free

Get Started

AI Tools

Claude (Anthropic)

What it does: Advanced AI assistant for writing, coding, analysis, and complex tasks.

Why we use it: Best for long-form content, technical documentation, and nuanced understanding. Larger context window than competitors.

Best for: Writers, developers, researchers

Pricing: Free tier available, Pro at $20/month

Try Claude

ChatGPT (OpenAI)

What it does: Versatile AI chatbot for content creation, brainstorming, and problem-solving.

Why we use it: Fast, widely integrated, excellent for quick tasks and ideation.

Best for: General-purpose AI assistance

Pricing: Free tier, Plus at $20/month

Try ChatGPT

Analytics

Google Analytics 4

What it does: Free web analytics platform for tracking user behavior.

Why we use it: Industry standard, free, integrates with Google Ads, event-based tracking.

Best for: All websites

Pricing: Free (with premium Google Analytics 360 for enterprise)

Get Started

Plausible Analytics

What it does: Privacy-friendly, simple web analytics without cookies.

Why we use it: Clean interface, GDPR compliant, no cookie banner needed, supports multiple sites.

Best for: Privacy-conscious sites, EU audience

Pricing: Starts at $9/month

Learn More (Affiliate link)

WordPress Tools

WP Rocket

What it does: Premium WordPress caching and performance plugin.

Why we use it: Easiest caching setup, comprehensive features, excellent support.

Best for: WordPress sites that need speed without complexity

Pricing: Starts at $49/year

Learn More (Affiliate link)

Advanced Custom Fields (ACF Pro)

What it does: Custom fields for WordPress, enabling complex content structures.

Why we use it: Build custom post types, flexible content, repeaters. Essential for custom WordPress development.

Best for: Developers building custom WordPress sites

Pricing: $49/year (Pro)

Get ACF Pro

Hosting

Cloudflare

What it does: CDN, DNS, DDoS protection, and performance optimization.

Why we use it: Free tier is incredibly powerful, easy DNS management, global CDN, security features.

Best for: All websites

Pricing: Free tier available, Pro at $20/month

Vultr

What it does: Cloud VPS hosting with high-performance instances.

Why we use it: Fast NVMe storage, affordable pricing, global locations, easy scaling.

Best for: Developers comfortable with VPS management

Pricing: Starts at $6/month

Get Started (Affiliate link)

Development Tools

VS Code

What it does: Free code editor from Microsoft.

Why we use it: Fast, extensible, excellent Git integration, huge extension ecosystem.

Best for: All developers

Pricing: Free

Download

Git / GitHub

What it does: Version control for code.

Why we use it: Industry standard, collaboration features, free private repos, CI/CD integration.

Best for: Anyone writing code

Pricing: Free tier, paid plans for advanced features

Get Started

Email & Automation

ConvertKit

What it does: Email marketing platform for creators.

Why we use it: Creator-friendly, tag-based segmentation, automation, landing pages.

Best for: Bloggers, course creators, solopreneurs

Pricing: Free up to 300 subscribers, paid plans from $9/month

Try ConvertKit (Affiliate link)

How We Choose Tools

We recommend tools based on:

Personal experience - We've used it extensively
Value for money - Justifiable ROI
Reliability - Consistent performance
Support quality - Responsive, helpful support
Updates & development - Actively maintained

Disclosure

Links marked with (#) may be affiliate links. We earn a commission if you purchase, at no extra cost to you. See our Affiliate Disclosure for details.

We only recommend tools we genuinely use and trust.

Questions?

Want to know more about a specific tool or need help choosing? Contact us.