Web20Guru
Affiliate Disclosure
Affiliate Disclosure
Required FTC Disclosure
Web20Guru participates in various affiliate marketing programs. This means we may earn a commission when you click links to products or services and make a purchase.
How Affiliate Links Work
When you click an affiliate link and make a purchase:
- You're redirected to the merchant's website
- The merchant tracks that you came from Web20Guru
- If you complete a purchase, we receive a commission
- You pay the same price - affiliate commissions don't increase your cost
Where We Use Affiliate Links
You'll find affiliate links in:
- Product recommendations - Tools we genuinely use and recommend
- Tutorial resources - Services mentioned in our guides
- Tool comparisons - When comparing multiple options
- "Recommended Tools" sections - Curated lists of services
How We Mark Affiliate Links
- Posts containing affiliate links include a disclosure box at the top
- Individual product links may be marked with special formatting
- Our footer includes a general affiliate disclaimer
Programs We Participate In
We're affiliates for various programs including (but not limited to):
- SEO Tools - Ahrefs, Semrush, etc.
- Hosting Providers - Various WordPress and VPS hosts
- Software Services - Marketing and productivity tools
- Amazon Associates - Books and physical products
- Course Platforms - Online learning resources
Our Commitment to You
1. Honest Recommendations Only
We only recommend products and services that:
- We have personally used (or thoroughly researched)
- We would recommend to friends and family
- We believe provide genuine value
- We'd use regardless of affiliate relationships
2. Editorial Independence
Affiliate relationships do not influence our opinions:
- We criticize products when warranted
- We recommend free alternatives when appropriate
- We decline affiliate partnerships that don't align with our values
- We prioritize reader value over commission potential
3. No Hidden Agendas
We're transparent about limitations:
- Not every recommendation has an affiliate program
- Some best-in-class tools have no affiliate option
- We mention better alternatives even if they don't pay commissions
What We Don't Do
We never:
- Recommend products solely for commission
- Hide negative aspects to increase conversions
- Use fake scarcity or false urgency
- Make unrealistic claims about results
- Review products we haven't used
- Accept payment for positive reviews (those are clearly marked "Sponsored")
Sponsored Content vs. Affiliate Links
Affiliate Links
- We're compensated only if you make a purchase
- We choose what to recommend
- Editorial control remains with us
Sponsored Content
- We're paid upfront to create content
- Clearly marked as "Sponsored" or "Paid Partnership"
- Different disclosure at the top of the post
Your Support Helps Us
Affiliate commissions help us:
- Create free, in-depth tutorials
- Test and review tools thoroughly
- Maintain the website infrastructure
- Invest in better content
You're never obligated to use our links, but when you do, you support our work at no extra cost to you.
FTC Compliance
This disclosure complies with the Federal Trade Commission's 16 CFR Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
Questions?
If you have questions about:
- Specific affiliate relationships
- How we choose products to recommend
- Our review process
Contact us at [email protected].
Updates to This Policy
We may update this disclosure periodically. Changes will be posted on this page.
Last Updated: December 14, 2025